{"id":806,"date":"2021-07-21T11:12:54","date_gmt":"2021-07-21T09:12:54","guid":{"rendered":"https:\/\/media.anhaltintelligence.com\/?post_type=product&#038;p=806"},"modified":"2023-01-16T19:39:54","modified_gmt":"2023-01-16T18:39:54","slug":"1-7-strategie-fuer-den-marketingprozess","status":"publish","type":"product","link":"https:\/\/media.anhaltintelligence.com\/en\/wiki\/1-7-strategie-fuer-den-marketingprozess\/","title":{"rendered":"Video: Strategie f\u00fcr den Marketingprozess"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\"><strong>Strategie f\u00fcr den Marketingprozess<\/strong><\/p>\n<ul>\n<li>Die 3 Ebenen des Marketing: Organisationsebene, Mikroumfeld, Makroumfeld<\/li>\n<li>SWOT-Analyse, Strength, Weaknesses, Oportunities, Threats<\/li>\n<li>USP: Unique Selling Point<\/li>\n<li>Step Analyse: Soziokultur, Technologie, Economics, Politik<\/li>\n<\/ul>\n<p>Kurzzusammenfassung:<br \/>\nWelche Strategie kann ich f\u00fcr den Marketingprozess nutzen? Hierzu erkl\u00e4ren wir zun\u00e4chst die drei Ebenen des Marketings: die Organisationseben, das Mikro- und das Makroumfeld. Mithilfe der SWOT-Analyse l\u00e4sst sich die Strategie vertiefen. Die Pfeiler Strength, Weakness, Oportunities und Threats bilden das Ger\u00fcst der Analyse. Au\u00dferdem sind der Unique Selling Point, kurz USP und die Step Analyse weitere Themen in diesem Video.<\/p>\n<p>&nbsp;<\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-806-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/media.anhaltintelligence.com\/MEDIATHEK-Content\/Smberuf%20Video%201.7%20final.mp4?_=1\" \/><a href=\"https:\/\/media.anhaltintelligence.com\/en\/MEDIATHEK-Content\/Smberuf%20Video%201.7%20final.mp4\/\">https:\/\/media.anhaltintelligence.com\/MEDIATHEK-Content\/Smberuf%20Video%201.7%20final.mp4<\/a><\/video><\/div>","protected":false},"excerpt":{"rendered":"<p>Welche Strategie kann ich f\u00fcr den Marketingprozess nutzen? Hierzu erkl\u00e4ren wir zun\u00e4chst die drei Ebenen des Marketings: die Organisationseben, das Mikro- und das Makroumfeld.<\/p>","protected":false},"featured_media":807,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"_ppp_document_settings_meta":"","iawp_total_views":0},"product_brand":[],"product_cat":[54,57],"product_tag":[147,135,134,140,148,145,144,106,133,138,136,137,146,141,143,142,139],"class_list":["post-806","product","type-product","status-publish","has-post-thumbnail","product_cat-mediathek","product_cat-video","product_tag-economics","product_tag-marketing","product_tag-marketingprozess","product_tag-oportunities","product_tag-politik","product_tag-soziokultur","product_tag-step-analyse","product_tag-strategie","product_tag-strategie-fuer-den-marketingprozess","product_tag-strengh","product_tag-swot","product_tag-swot-analyse","product_tag-technologie","product_tag-threats","product_tag-unique-selling-point","product_tag-usp","product_tag-weaknesses","first","instock","downloadable","virtual","sold-individually","taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/product\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/comments?post=806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/media\/807"}],"wp:attachment":[{"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/product_brand?post=806"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/product_cat?post=806"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/media.anhaltintelligence.com\/en\/wp-json\/wp\/v2\/product_tag?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}